It is an annually held competition by L'oreal, focusing on integrating NFT and metaverse technologies into the beauty industry to create innovative digital experiences.
- My positionUX Designer & Web3 Experience Designer
- In Charge ofDesigning metaverse experience flow and NFT-based loyalty program mockups
Project Background
L'Oreal is exploring Web3 technologies to revolutionize customer engagement in the beauty industry. The project aims to create a unique metaverse experience where customers can try virtual makeup and own digital beauty assets as NFTs.
Project Goal
To develop a metaverse platform that seamlessly integrates NFT technology with L'Oreal's beauty products, creating an innovative digital-physical hybrid experience for beauty enthusiasts.
Research Method
Conducted market analysis of existing NFT projects in beauty industry, user interviews with crypto-native beauty enthusiasts, and competitive analysis of metaverse platforms.
Research Result
Persona
Identified key user groups: tech-savvy beauty enthusiasts, NFT collectors interested in beauty, and traditional beauty customers curious about Web3 technologies.
Interface Design
Created wireframes for NFT marketplace integration and virtual try-on experiences in metaverse. Implemented user feedback for wallet connection and NFT minting process.
What I learn from the project
Media coverage
- Web3 BeautyL'Oreal's innovative approach to NFT and metaverse
- Beauty Tech ReviewHow L'Oreal is revolutionizing beauty with Web3
