Works
Four projects where research changed a business decision — what got built, what didn't, and which numbers are measured versus projected.

AI Chat Arena – The Digital Shrine
Shipped, then discontinued · 2025
Gamifying RLHF through the Taiwanese ritual of Zhijiao.
Building localized AI feedback loops by mapping Moon Blocks (Zhijiao) onto model evaluation.

Project X_School
Signed off — handed to architects · 2021
The shortage was management, not square footage — so we stopped buying rooms.
Re-scoping a contested campus building program: what the budget should actually buy, and how the spaces would pay for themselves.

From Jade Mountain to Fuji Mountain
3rd of 200 teams · 2023
Reframing cross-border banking from utility to travel companion.
A fintech competition project with E.Sun Bank, reimagining the cross-border travel experience.

Good Temper Bar
Proposal handed off · 2023
Turning a neighborhood bar's identity crisis into a coherent UX.
UX redesign of bar operations — improving customer retention and efficiency through user research and interaction design.